Lubbock’s nickname is “Hub City”, owing to its position as the center of economy, education, and health care in the South Plains region. It is the world’s largest contiguous cotton-growing area. CNNMoney selected Lubbock as the 12th best place in which to begin a small business, due to its traditional business environment, central location, city government cooperation, and relatively low rents for commercial spaces. If you’re looking for fun activities in Lubbock, there are plenty of places and events from which to choose.
Several annual cultural gatherings take place in Lubbock. Every July 4th, the city hosts the largest free festival in all of Texas. The Independence Day festival starts with a morning parade. There’s a street fair on Broadway Avenue with live bands and food kiosks, an Early Settler’s Luncheon, and of course, an evening concert and fireworks presentation. The South Plains Fair also takes place every year, featuring live music and theme-park rides. It’s a carnival-like atmosphere with agricultural and livestock contests that bring in participants from surrounding areas.
Musician Buddy Holly is from the region, and the Buddy Holly Center in the Depot District preserves his spirit. In 2017, Lubbock began construction on the Buddy Holly Hall of Arts and Sciences downtown. The multi-million dollar project should open in late 2019.
Around Lubbock, the Texas High Plains region produces 80% of the wine grapes in Texas. The city draws wine lovers from all over the world to its five major wineries. The attractions include the most award-winning winery in Texas, the Llano Estacado Winery.
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